ABOUT SAROOJ DEVELOPMENT COMPANY

Places Worth Living For

OUR STORY

Built on Experience. Created to Go Further.

Company Introduction

Sarooj Development Company draws on the engineering and infrastructure expertise of Sarooj Construction Company, whose established presence in Oman provides a strong foundation of technical knowledge and delivery capabilities.

Building on this heritage, Sarooj Development was established with a distinct ambition: to move beyond conventional real estate development and create destinations defined by their location, individuality and enduring appeal.

We combine technical expertise, considered design and strategic partnerships to transform exceptional opportunities into places that enrich lives and contribute to Oman’s evolving urban landscape.

Our Mission

To develop places with the discipline of a partner, the craft of a curator, and the ambition of a catalyst.

Our Vision

Open horizons where Oman's future unfolds. We add value at every stage, open opportunities others cannot reach, and change what Oman becomes

Our Values

Profitable & Sustainable Growth

Develop commercially viable projects that generate sustainable profits, protect capital and deliver long-term, commercially sustainable returns for Sarooj Development, its shareholders, partners and customers.

Open New Opportunities

Identify and transform locations and opportunities others cannot develop, creating new investment potential, competitive advantages and long-term value.

Engineering & Execution Excellence

Combine our engineering expertise, strategic partnerships and execution capabilities to turn complex opportunities into commercially viable, high-quality developments.

Shape Oman's Future

Develop distinctive destinations that support national development, attract investment, enhance communities and contribute to Oman's sustainable economic growth.

OUR APPROACH

The Principles Behind Every Development

01

Exceptional Locations

Identifying and transforming opportunities where engineering expertise, vision and creativity can make a meaningful difference.

02

Curated Communities

Creating distinctive, human-scale environments shaped around individuality, privacy, belonging and quality of life.

01

Disciplined Delivery

Combining technical expertise, trusted partnerships and financial prudence to maintain high standards and create lasting commercial value.

01

Lasting Impact

Developing destinations that contribute to economic growth, strengthen communities and remain relevant for generations.

OUR EXPERTISE

Creating Places with Purpose

01

Master Planning

We create integrated masterplans that balance architecture, infrastructure, landscape and community needs, shaping destinations around how people live and interact.

sarooj master plan
residential sarooj

02

Residential development

We develop considered residential communities that prioritise design, privacy, quality and a genuine sense of belonging.

03

Commercial & Mixed-Use Development

We integrate business, retail and leisure spaces into destinations, creating opportunities that support community life and economic activity.

commercial sarooj
strategic partnership

04

Strategic Partnerships & Investment

We collaborate with public and private sector partners to identify, structure and deliver development opportunities supported by specialist expertise and sound investment principles.

Our Leadership

The Visionaries Behind Sarooj Development

Executive Leadership

Suleiman Al Qasmi

Suleiman Al Qasmi

Chief Executive Officer

Suleiman Al Qasmi leads Sarooj Development Company’s vision to deliver infrastructure-led, future-ready communities that support Oman’s national development priorities. 

His career spans finance, asset management, and executive leadership across the public and private sectors, including serving as Acting CEO of Haya Water and holding executive and board roles within Sarooj Development Company. He is recognised for strategic foresight, operational excellence, and a disciplined approach to growth.

Daisy Sabbagh

Daisy Sabbagh

DEPUTY CHIEF EXECUTIVE OFFICER

Daisy Sabbagh helps shape Sarooj Development Company’s strategic direction, business growth, and development initiatives.

An entrepreneur and business leader with experience across real estate development, operations, innovation, and customer-centric businesses, she also serves as CEO of Duplipark Oman and has founded and led ventures across the lifestyle, mobility, and service sectors. She combines commercial acumen with entrepreneurial vision and a focus on meaningful customer experiences.

OUR HOME. OUR OPPORTUNITY

Why Oman, Why Now?

Oman is entering a new chapter of economic diversification and urban transformation. Guided by Oman Vision 2040, investment in infrastructure, tourism and integrated developments is creating new opportunities across the Sultanate.

Sarooj Development is positioned to contribute to this progress through its engineering foundations, development expertise and commitment to responsible, commercially viable growth.

Oman Vision 2040

A long-term national framework for economic diversification and development.

Freehold Opportunities

Property ownership options for international buyers within designated developments.

Development Opportunities

Emerging opportunities across urban, tourism and mixed-use development.

Residency Pathways

Residency options for eligible property buyers, subject to applicable regulations.

Strategic location

A gateway connecting regional and international markets.

Infrastructure investment

Continued investment supporting new destinations and communities.

SAROOJ DEVELOPMENT COMPANY

Places Worth Living For

We create places that stand apart. Thoughtfully planned, carefully developed and designed to hold their value and meaning for generations.


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